What is the term for the practice of using social media platforms to provide customer support and address customer enquiries and concerns?

What is the term for the process of monitoring and analysing social media activity and data to gain insights and make informed marketing decisions?

What is the term for the process of identifying and targeting specific segments of a social media audience based on demographics, interests, or behaviours?

Which metric measures the number of users who engage with social media content, such as likes, comments, and shares?

Which social media platform is often used for real-time updates, news, and trending topics?

What is the term for the process of monitoring and responding to mentions and discussions about a brand on social media?

What term is used to describe the idea that when people shop, they look for reviews, recommendations and ways that others have used a product before making their decision?

What is the term for the process of creating and sharing valuable content to attract and engage a target audience?

Which social media platform is known as the video-sharing app?

Which metric measures the percentage of users who click on a link in a social media post or ad?

Which social media platform is known for its business pages, groups, and advertising capabilities?

What is the term for the process of optimising social media profiles and content to increase visibility and engagement?

Which metric measures the percentage of users who take a desired action, such as making a purchase or signing up for a newsletter?

What is the term for the practice of promoting a brand or product through influential individuals on social media?

Which social media platform is particularly effective for targeting younger demographics?

What is the term for paid advertising on social media platforms?

Which social media platform is popular for visual content and storytelling?

What does the acronym "UGC" stand for in social media marketing?

Which metric measures the number of times a social media post is displayed to users?

What is the PRIMARY purpose of social media advertising?

Which of the following platforms is often used for professional networking and B2B marketing?

How can businesses engage with their followers on social media?

What type of content is commonly shared on social media platforms?