Marketing In The New Normal

As governments gradually remove pandemic-induced restrictions and businesses begin to reopen, there’s a sense that we might be on the verge of returning to “normal.” That is unlikely. During the months of lockdown and self-isolation, we have been, in fact, writing a new future.

Take a look at the following article from world renowned McKinsey & Company on the six potentially important changes in consumer behaviour that you may need to consider moving forward.