confidence built
Marketing that makes sense. Skills that stick.
Feeling left behind by the speed of marketing? Turn marketing
overwhelm into confidence for you and your whole team.
Real room. Real people. Real questions.
THIS ISN’T A KNOWLEDGE PROBLEM.
Everyone’s got access to the information. Almost nobody changes what they do on Monday. That gap is what a day in a room fixes and it’s the only thing that reliably does.
In-person marketing training for individuals and teams, built around your business, delivered by someone who’s spent twenty-nine years actually doing the job.
You can look up anything. There’s a free video on every marketing topic that has ever existed and something on their phone will explain paid social to them in whatever level of detail they ask for.
So why is your marketing still being done the way it was three years ago? Because knowing and doing are different things and almost all training solves the wrong one. People watch the module, tick it off, agree it was useful and change nothing, because nobody was watching, nobody asked them to try it and by Thursday there was a fire to put out.
Information is rarely the bottleneck, it’s application and application is a human, social, slightly uncomfortable process that doesn’t happen through a screen.
why in the room?
six things happen on the day that can’t happen any other way.
People ask the question they’d never type. Every session has a moment where someone says “this is probably a stupid question.” It never is and it’s usually the thing that’s been quietly holding the whole team back. That question gets asked out loud, to a person who’s been kind about the last one, often in the coffee break rather than the session.
I change the day to fit who’s in front of me. One of my delegates put it better than I could: I applied the examples to the charities represented in the room. That’s the job. I arrive with a plan and rebuild half of it by eleven o’clock, because I can see who’s lost, who’s ahead and who’s got a specific problem that the whole room would benefit from us solving live.
Your team learn from each other, not just from me. Half the value in any room is the person two seats along who solved this last year. I can’t manufacture that; I can only put people in a room and get out of the way at the right moment.
Nobody can half-attend. Online training gets done with emails open. A day out, phones down, in a room with the door shut, is the only version where the learning gets your team’s full attention and that’s most of why it sticks.
You find out things you didn’t know about your own team. Who defers to whom. Who’s been blocked for months and never said. Who’s much better than their job title suggests. I’ll tell you afterwards, honestly and it’s often the most valuable part for the person paying.
Everyone leaves with the same language. Behaviour change is social. When six people have sat through the same day, the shorthand survives and the person who tries something new on Tuesday has five colleagues who know why.
the day
Built for your business.
Before. A conversation with you about what’s actually going on, not what the training brochure says you need. I’ll ask what your team are avoiding, what’s been tried and what you’d like to be different in three months.
The morning. The thinking. Why your marketing does what it does, what’s changed and what genuinely matters for a business like yours. Examples from your business, your sector, your customers, not case studies about Airbnb.
The afternoon. Hands on. We build the thing. Your team leave with work that’s actually done – a plan, a campaign, a set of messages, whatever the day was for – rather than the intention to do it.
After. A short written summary of what was agreed and who’s doing what. Plus a follow-up session 30 days on, because the second conversation is where the behaviour actually changes.
what i train on
Whatever the conversation says you need. Most often:
- Marketing strategy and planning that a small team can actually run
- Content that gets made rather than discussed
- Digital presence, website and SEO fundamentals
- Email, CRM and keeping hold of the customers you’ve got
- Social media, for people who don’t enjoy it
- Using AI properly
- Measuring things, and knowing which numbers to ignore
- Using tools: Canva, Mailchimp, Claude etc.
Formats: half-day, full-day, or a series over a few months. One-to-one where a single person carries the whole function.
Open workshops also available throughout the year.
open workshops
For freelancers and solopreneurs. the room is the point.
Most of what I’ve written above is about teams. This is different and it’s for you if you work alone.
A small group never more than 8 in a room in the North West, for a half or full day. You book a seat rather than a day. You’ll be sitting with other freelancers and one-person businesses at roughly the same stage and by eleven o’clock you’ll have realised that the thing you assumed was your personal failing is something four other people in the room are also dealing with.
Why this format, for people who work alone?
You have no colleagues. Nobody to check your thinking against, nobody to tell you your pricing is mad, nobody to notice you’ve been avoiding the same task for six weeks. You’ve probably been filling that gap with something on a screen and it has been agreeable and unhelpful in equal measure.
A day in a room gives you the thing you’re actually missing: other people who understand the job, in front of you, at the same time. You’ll ask questions you’d never post in a Facebook group. You’ll hear what someone else charges. You’ll find out how another person handles the client who always pays late.
And you’ll leave with two or three people you can message afterwards which, six months on, is usually what people tell me they got most from. Practical, hands-on, and you leave with the thing built rather than a list of intentions.
UPCOMING WORKSHOPS:
THE CREDENTIALS
Twenty-nine years in marketing, fifteen of them running my own business I’ve taught on digital skills bootcamps, supported CIM Level 6 students and trained teams in manufacturing, charity, professional services and retail. The part that matters: I’m not a trainer who read about marketing. I’m a marketer who does this work for clients every week, so the examples are current and they’re mine.
“Jean was my tutor on a recent digital skills bootcamp and she was outstanding throughout. She was consistently well prepared, highly motivational and always focused on ensuring the learning was relevant and practical. Her teaching style is enthusiastic, informed and clearly up-to-date with the latest digital practices.”
ALISON whittaker-stewart
Jean is a brilliant presenter and really engages the delegates and applied the examples to the charities represented in the room. i picked up so many hints and tips that I will easily be able to implement.
ROSS IRONFIELD
Whilst completing my CIM Level 6, Jean provided extra support as my study skills were a little rusty. She passionately cares about her students and encourages them to deliver the best they can.
dawn juson
I’ve been lucky enough to be a participant on a number of Jean’s training sessions. She is very knowledgeable and I took real-life skills from all of her sessions. Thank you Jean.